Spencer Keys

The Notebook

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Long time, no Tumbls. Anyway, I saw this today and thought it’s a useful video to think about not only when designing a website or application, but almost any communication piece that is intended to leverage an action out of a (perhaps fleeting) interest in your product (whatever or whoever that may be).

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A business meeting

mymorna:

(Translated from this blog: Alex Aka JJ LJ. Originally, this story was published by Alex in Russian. The translation is mine, sorry for any inaccuracies. Suggestions for improvements are very appreciated.)

Smith attended the meeting on Tuesday. There, he himself and his brain both died a slow and painful death, brought onto them by the other attendees, with Smith’s manager Lehare as leading murderer.

“Gentlemen,” said mrs. Redroot, “Our organization is facing a major challenge. We’re dealing with a project, for which we must depict several red lines. Are you willing to take on this assignment?”

“Of course”, Lehare said. As the company’s CEO  he was always willing to take on problems that would be solved by someone else of the team. However, he instantly clarified: “We can do that, can’t we?”

The manager of the drawing department, Greyskin, quickly nodded: “Yes, definitely. This is Smith, our best specialist on the drawing of red lines. We’ve invited him to this meeting for exactly this reason, to hear his competent opinion on the subject.”

“Nice to meet you,” mrs. Redroot threw him a smile.  “Well, you all know me. And this is Lily, our company’s specialist in the area of design.” Lily blushed and smiled self-consciously. She just obtained her economics degree and knew about as much of design as a platypus knows of the design of airships.

“In short,” Mrs. Redroot continued, “we must draw seven straight red lines. They must all be strictly perpendicular. Furthermore, some of them must be green and some transparent. What do you think, would that be realistic?”

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storyboard: Meet the Mind Behind Barack Obama’s Online Persona You’ve most definitely seen it by now. Michelle Obama, wearing a red-and-white checkered dress, stands with her back to the camera. Her arms are wrapped around her husband, the hints of a smile lingering on the edges of his lips. “Four more years,” reads the text, which was posted on the Obama campaign’s social media accounts around 11:15pm on election night‚ just as it became clear the president had won a second term.  The photo, taken by campaign photographer Scout Tufankjian just a few days into the job, pretty much won the internet: 816,000 retweets, the most likes ever on Facebook; thousands of reblogs on Tumblr. And yet it wasn’t chosen by the president’s press secretary, or even a senior-level operative, but by 31-year-old Laura Olin, a social media strategist who’d been up since 4am. For the first time since the campaign ended, she talked to Tumblr, in partnership with The Daily Beast, about what it’s like being the voice of the President — where millions of people, and a ravenous press, await your every grammatical error. So how does it actually work, being the voice of the President? Who makes the decisions about what to post? All of our decisions were made in-house — in Chicago, mostly — so we weren’t getting direct directives from the White House or anything. But we tried as much as possible to have voices for each account, so depending on the message — because we had all these channels — we had an appropriate place to put it. Obviously some stuff was sufficiently huge so that it went everywhere, but as much as possible we tried to tailor the message for the channel and the audience. It must be daunting. It was kind of terrifying, actually. My team ran the Barack Obama Twitter handle, which I think was probably most susceptible to really embarrassing and silly mistakes. We didn’t ever really have one, which I still can’t believe we pulled off. Read More

storyboard:

Meet the Mind Behind Barack Obama’s Online Persona

You’ve most definitely seen it by now. Michelle Obama, wearing a red-and-white checkered dress, stands with her back to the camera. Her arms are wrapped around her husband, the hints of a smile lingering on the edges of his lips. “Four more years,” reads the text, which was posted on the Obama campaign’s social media accounts around 11:15pm on election night‚ just as it became clear the president had won a second term. 

The photo, taken by campaign photographer Scout Tufankjian just a few days into the job, pretty much won the internet: 816,000 retweets, the most likes ever on Facebook; thousands of reblogs on Tumblr. And yet it wasn’t chosen by the president’s press secretary, or even a senior-level operative, but by 31-year-old Laura Olin, a social media strategist who’d been up since 4am. For the first time since the campaign ended, she talked to Tumblr, in partnership with The Daily Beast, about what it’s like being the voice of the President — where millions of people, and a ravenous press, await your every grammatical error.

So how does it actually work, being the voice of the President? Who makes the decisions about what to post?

All of our decisions were made in-house — in Chicago, mostly — so we weren’t getting direct directives from the White House or anything. But we tried as much as possible to have voices for each account, so depending on the message — because we had all these channels — we had an appropriate place to put it. Obviously some stuff was sufficiently huge so that it went everywhere, but as much as possible we tried to tailor the message for the channel and the audience.

It must be daunting.

It was kind of terrifying, actually. My team ran the Barack Obama Twitter handle, which I think was probably most susceptible to really embarrassing and silly mistakes. We didn’t ever really have one, which I still can’t believe we pulled off.

Read More